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Research papers

Pricing research what should we actually remeasuring?

Pricing research should help companies to calculate the optimum price for each of their products, in order for companies to achieve their basic goal: Profitability. Pricing research however often fails to do this. Indeed, despite the large number of...

Catalogue: Seminar 1987: Pricing And Forecasting In Pharmaceutical Industry
Authors: Martine Leroy-Sharman, Ian Tinn
June 15, 1987
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Citation

Leroy-Sharman and Tinn (1987a, June 15). Pricing research what should we actually remeasuring?. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/pricing-research-what-should-we-actually-remeasuring-